The beginning of Altra was simple.
A couple of passionate runners and a shoe they knew they needed...
which didn't exist...
A shoe that went against the status quo.
Spoiler: They didn't really care.
They didn't mean to start a company, but when no one else would make the shoe they needed...
Shoes made toactually fit feet with room for your toes.
What sounds so simple went against everything the running industry stood for.
Helping runners to keep running.
Altra was founded on the belief that running was for relieving stress, not putting more stress on your body. That runners deserved a shoe that could help them run healthier, run further, run faster, and run for a lifetime.
These shoes are what became Altra.
From humble beginnings in the back of a running store, they were tested and refined in running's toughest conditions.
Now, Altra can be seen at every level across the globe.
To us, running has never just been running.
It's an escape, a challenge, a community... it's a slingshot for the rest of your life.
Runners didn't need another running shoe.
What they needed was so much bigger.