INCLUSION & DIVERSITY
HUMAN POTENTIAL FOR ALL
We are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community.
THE GOAL IS ZERO.
The truth is, we’re far from it. We all play a critical role in the fight for social justice and recognize that it will not be a sprint, but a lifelong marathon that we all must continually train for every day.
Join us in the move toward zero.
WE STARTED BY TAKING A STAND. SINCE THEN, WE'VE:
Expanded our community by welcoming new advocacy partners.
Donated volunteer time and monetary support to unlock human potential.
Joined the Running Industry Diversity Coalition to support their goal of creating a more equitable and inclusive running industry.
Committed to diversifying our community both inside the walls of our business and with those who represent our brand.
Worked with inspiring organizations to become a stronger and more actionable ally to all communities.
Launched the Altra Diversity and Inclusion Commitee outlining our brand’s Social Impact aspirational roadmap.
WHEN WE LISTEN, WE LEARN.
We will continue to listen to ourselves and to others.
Show up for yourself and support those around you. Remember, our goal is to unlock this potential in ourselves and others.
When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.
There's always room for growth and improvement, so let’s continue to move forward together.
Potential has no finish line.